24 September 2011

Mystery Shop in Bournemouth with Tesco Phone Shop

Bournemouth Tesco Phone Shop

This was a real tricky shop to find, i went every on the high street looking for a Tesco Phone Shop, especially as you see on the news and read about it in the mags saying that Tesco Phone Shops are on the high streets, Well there not in Bournemouth or Southampton are they?

Any way enough of the moaning it down to my mystery shop. Usually i would judge on 3 areas. Approach, Process and Close however its really hard to do that in here as the PHONE SHOP is actually in TESCO.

So as i walk in through the main entrance I'm hit with loads of directions left for fruit and veg, opticians this way, upstairs for electrical, Phone shop and clothing, toilets this way.... OMG 

You don't mind going shopping when you know where everything is, its automatic however when you actually have to follow the signs and look for the place you have to go..

So i finally get my heading which is straight on up the travelators, as soon as you get half way up you can see it.. A big open space with Phone Shop dangling from the roof. Staff were all sat around a big desk all looking at computers, leaving the customers to wonder around the desk and staff. 

Which is good, nice laid back approach, except when you get ignored and that's what happened to me i got ignored. They were fighting on who was going to do the next announcement. When i heard this i was wondering what they were on about, Then suddenly out the blue a announcement came on over the whole shop telling everyone in the store exactly where they were. Now that's a good idea...

When it came to process i couldn't see much as i wasn't approached so therefore i couldn't really judge however if that announcement continued through out the day then i can clearly see a successful process when it is used correctly.

There is a lot of connection with Tesco Clubcard and other Benefits with in store all linked to the Phone Shop so could see there would be alot of incentives to buy from them.

If i was in the market for a phone then this would be a good place to start looking especially as I'm clubcard holder....


 

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