25 April 2012

Phones 4u SPLIT with Three


Three and Phones 4u are terminating their trading relationship
Phones 4u will no longer offer Three contracts in its stores.The split is attributed by Phones 4u to Three’s strategy of upgrading customers directly.

A Phones 4u Assistant Manager said: ‘Three has a direct strategy with its customers, including Three performing all of its customer upgrades through its own channels.

'Phones 4u’s strategy is to build a strong relationship with its customers throughout their lives. We value long-term relationships with our network operator partners where we can add value to their mobile journeys.

'In light of our diverging strategies, Phones 4u and Three have decided to no longer maintain our relationship. Given the minimal level of connections in the last few years this will not impact either the Phones 4u or Three business.’

Three confirmed the split. A spokesman said: ‘We are not looking to trade with Phones 4u going forward.’