24 November 2011

Loyalty Customer?

Loyalty Means Everything

What does loyalty mean to company's nowadays, i predict nothing!!! you can go into a phone shop who you have been with for 4-5yrs and walk out with the same as a new customer gets, Wheres the the loyalty there. Answer: No where!!!

I have spoken to a sales person in a shop who is also on eblogger and asked them about Loyalty and what it means ins stores... This is what they have to say.

What is loyalty?

Day to day I get people coming into the shop complaining that the deals aren't good enough, too expensive, etc. but what really grinds my gears is what I hear 9/10 cases from customers. "I've been with ____ For x number of years, I've been a loyal customers...." etc.

Headline - loyalty doesn't mean anything anymore! now, that's not me saying that, it's the company. We are puppets on a string in a sense, we only have so much leeway when it comes to deals.

Freebies are also extinct. Fact.


 

There are many rewards out there, many companies quoting VIP and BANDING and other POWER words to make you feel good but again unfortunately there is now Loyalty nowadays..