21 August 2012

Everything Everywhere gets 4G Network


 Everything Everywhere gets 4G

 

Telecoms regulator Ofcom has allowed Everything Everywhere, the company behind Orange and T-Mobile in the UK, to use its existing bandwidth to launch fourth-generation (4G) mobile services.
The move means 4G, which allows much faster downloads, could launch in the UK earlier than previously planned.

Ofcom said the move would deliver "significant benefits" to consumers that outweigh any competition concerns.

But Vodafone and O2 expressed surprise and disappointment at the decision.
Ofcom plans to auction 4G bandwidth to other providers next year.
Everything Everywhere will be allowed to offer 4G services from 11 September.
But, as the regulator pointed out, the timing will be a commercial decision for the company itself. The operator has been trialling 4G services at a number of local businesses in Cumbria in the north of England since the end of June.

Ofcom said delaying the mobile operator from launching 4G would be "to the detriment of consumers".
'Hugely disappointed' Everything Everywhere itself said the regulator's decision was "great news for the UK".
"4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK," the company said.

The firm's two main competitors in the UK mobile market were less than pleased with the ruling.
They claim that they are disadvantaged as only Everything's spectrum can be reconfigured to handle 4G, while they will have to wait to buy spectrum at an auction next year.

"We are hugely disappointed with today's announcement, which will mean the majority of customers will be excluded from the first wave of digital services," said a spokesperson for O2.

Vodafone was more forthright, saying it was "shocked" at Ofcom's decision.
"The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market," a company spokesperson said.

Analysts said the two companies were right to be concerned, with the examples of other countries suggesting those network providers that got a head start on their rivals were often able to build successful 4G networks.

"Everything now has a golden opportunity to establish an early lead in the UK's 4G market, but it will only be able to exploit this window if it is able to build a successful launch strategy," said Thomas Wehmeier at Informa Telecoms & Media.

He said much would now depend on the company's ability to persuade mobile phone manufacturers to build smartphones capable of working on its 4G network.

Everything Everywhere has also announced that it will sell some of its 4G spectrum to rival Three.
This was a condition of the European Commission allowing the 2010 merger of Orange and T-Mobile in the UK.

Three's chief executive Dave Dyson said this deal would "more than double the capacity available to customers".

As Everything is not obliged to make the spectrum available until September 2013, this deal will not give Three a head start in launching its own 4G services, however.

Ofcom has issued Everything Everywhere with licences to launch what are called Long-Term Evolution (LTE) services. This is one of a number of broadband technologies that allow the transfer of high-bandwidth data such as video streaming and mapping services.

Other mobile phone networks will be allowed to bid for 4G bandwidth early next year.
The auction will offer the equivalent of three-quarters of the mobile spectrum currently in use - some 80% more than released in the 3G auction which took place in 2000.
Ofcom wants to see at least four wholesalers of 4G mobile services, so that consumers will benefit from better services at lower prices.

The auction will sell chunks of radio spectrum to support 4G, which will allow users to download data such as music and videos at much faster speeds.

For more information on click here

8 August 2012

Phones 4 U Upgrade Price Promise


 

Phones4U is drawing to attention to its upgrades offering with a £10m campaign, after research revealed consumers were unaware of the service.

Television activity launched 16th June as part of the "upgrades 4u and u and u" campaign. It stared ex-'EastEnders' actor Dean Gaffney and a voiceover from 'Inbetweeners' star Alex Macqueen.

Phones4U commissioned research from YouGov that revealed only 44% of the 2,000 people surveyed listed Phones4U as a destination to get an upgrade, while nearly half of those surveyed were surprised they could get an upgrade from Phones4U if they had bought the phone elsewhere.
Caspar Nelson, head of brand communications at Phones4U, said: "We found there were some Real misconceptions among consumers in terms of their options around upgrading and certainly weren't placing Phones4U at the top of their consideration list when it came to upgrading their mobile phones.

"We have never really had any significant spend around upgrades so is kind of a new area."
Humorous creative work will answer specific misconceptions held by people, including not being able to upgrade by phone or having to upgrade via their network.
Different channels will cover common misunderstandings and an outdoor ad will reassure people that they can keep their number when they upgrade.

Nelson insists the move away from its "scary" themed advertising was not a result of the hundreds of complaints the ads received and added that the latest creative is aimed at a wider audience.
The upcoming campaign is aimed at 16- to 34-year-olds rather than the 16-24 audience of the horror-themed advertising.

Nelson said: "The message around upgrades by its nature is much more inclusive message that goes out to a much wider audience.

"It’s not a conscious decision to move away from being scary – it was only ever going to be a three month campaign and the answer to a brief we had."

The multi-channel campaign will also include radio from 21 June, a nationwide outdoor and press campaign from early July, and in-store, social media and online activity.

The ad creative was developed by Adam & Eve with media managed by its media planning and buying arm, Eden.         
       Upgrade Price Promise Terms and Conditions
  • Upgrade Price Promise: If, as part of a pay monthly upgrade, you find a cheaper price for a handset with a competitor, on the same tariff and terms as offered by Phones 4u, then we will match the price of the handset.
  • Qualifying Tariffs: This applies to consumer pay monthly upgrades only, and excludes SIM-free handsets, PAYG, business, or new connections and any 'gift-with-purchase' or cashback offers.
  • Competitors: this means Carphone Warehouse, O2, Orange, T-Mobile, Vodafone and Virgin Mobile retail and online stores.
  • Comparing online & in-store deals: we will only match our online prices against competitor online prices and store prices against competitor store prices. We cannot match online prices in our retail stores and vice versa.
  • Matching individual deals: we can only match published handset prices. We cannot match any variations to these advertised prices (e.g. variations offered directly to individual customers).
  • Like for like comparison: the handset and tariff being compared must be identical (e.g. same duration, monthly cost, inclusive minutes/texts/data, same make, model, design & network), must be in stock and subject to the same terms of sale (e.g. delivery/warranty).
  • Proof: you must provide proof of the cheaper price which is satisfactory to Phones 4u.
  • Deals already completed: the price promise is not valid in relation to any deals already entered into at the time when you seek to enforce the price promise.
  • We reserve the right to withdraw this Promise or change these terms and conditions at any time
The rest of Phones 4 U's  
'terms and conditions' can be found here

3 August 2012

Win a Skydive! Vote Chris Brown



Win a Skydive!

This year’s Store Manager of the Year competition is all about reaching for the skies, so we thought it would be fitting to give prospective contestants the chance to win a skydive. To be in with a chance of winning, all you need to do is nominate Chris Brown and you will automatically enter the prize draw.

Nominate Chris Brown


The prize
A tandem skydive is a fantastic day out. You will be harnessed to a highly experienced instructor and will freefall from a height of 10,000ft or more at speeds approaching 120mph!
We will even film the skydive for you!
You can take up to four friends with you on the day so they can watch you perform the skydive from the spectators' area. You can also choose from 13 locations around the UK so you won't have to travel far.
If you have nerves of steel and are not afraid of heights, nominate Chris Brown for Store Manager of the Year today and you could be falling from the sky!

Get voting and you could be there