ee Launch 4g

EVERYTHING EVERYWHERE LAUNCHES EE

A new company, a new network, a new brand

Everything Everywhere have announced the launch of EE – the UK’s most advanced digital communications company.

EE will become the new name of the Everything Everywhere business and its network.
EE will also be launched as a new superfast customer brand in the coming weeks. It is a brand born in the digital age, designed to serve both consumers and businesses, offering the UK’s only 4G mobile service and complemented by fixed-line fibre broadband.

The new EE brand will stand alongside Orange and T-Mobile. Together they will provide mobile services to 27 million people, now served by the UK’s biggest and best network.

Olaf Swantee, CEO of EE said:  “Today we launch a new company, a new network and a new brand for Britain.

“Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better.

“We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.

“And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”

EE – superfast 4G and fibre

The EE customer brand will launch with 4G services for consumers and businesses in the coming weeks.

It will be the first brand in the country to offer a mobile 4G service – the pioneering new technology that offers superfast mobile internet at speeds typically five times faster than 3G speeds today.
EE will also launch a fibre broadband service to homes and businesses with fixed-line internet speeds typically ten times faster than today’s average broadband speeds.

It means that EE’s 4G customers will be the first in the UK to enjoy superfast speeds on their mobile and at home or at work.

With superfast 4G mobile, customers will be able to:

• Access the web on the go without waiting
• Download high-definition movies in minutes
• Watch live TV on the move without buffering
• Play live multiplayer games on the go
• Download large email attachments quicker than ever
• Make high quality video calls on the move

Four cities – London, Bristol, Cardiff and Birmingham – are switched on today for the company’s engineers to begin live testing and systems integration, in readiness for the customer launch.

EE’s 4G network will cover a third of the UK population in 2012 – over 20 million people – and customers on the EE brand will also have access to the largest 3G network in the UK outside of the 4G cities. Further towns, cities and rural areas, will follow rapidly with 2013 population coverage to reach 70%, with 98% covered by 2014.

EE’s 2012 launch schedule will see 16 areas of the country connected to 4G by Christmas – the UK’s four capitals and twelve further major cities.
The 16 cities are London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow,
Hull, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.

EE will offer a range of state-of-the-art devices alongside its superfast 4G mobile network with more to be announced shortly. Today, EE confirmed it is to launch the following 4G devices:
 



  Samsung Galaxy SIII LTE – with a 4.8 inch HD Super AMOLED display, you can watch videos on your mobile like never before. Innovative Smart Stay automatically recognises when you are looking at the phone, maintaining a bright display for
continued viewing pleasure.



 



Nokia Lumia 920 – flagship Nokia Windows Phone 8 smartphone. Take bright, blur-free photos and videos in any light conditions with PureView technology – Optical Image Stabilisation and Carl Zeiss lens and view on a 4.5” PureMotion HD+ capacitive display.


 


  Nokia Lumia 820 – colourful, stylish, innovative design, with a 4.3 OLED WVGA screen. Capture great photos and movies with an 8MP Auto Focus camera, with Carl Zeiss optics and dual LED flash. Charge wirelessly without plugging in using a Wireless Charging Shell.





 

The HTC One XL – high quality entertainment and precision navigation combine in this handset, thanks to a large 4.7” HD touchscreen display. Full HD video, and front and rear facing camera let you capture crisp, vivid photos and movies in high
quality wherever you are.



 

Huawei Ascend P1 LTE – a powerhouse dual-core processor is packed in to this handset’s slim design. Take stunningly clear images or HD videos on an 8MP autofocus camera with LED flash and playback on the 4.3” high-res touchscreen.





 
Huawei E589 Mobile WiFi – hook up to five devices to the EE 4G network, making your existing phone, laptop or digital screen superfast even if they’re not 4G. Long battery life of up to 10 hours, enjoy 4G wireless broadband anytime, anywhere.




 
Huawei E392 Mobile Broadband stick – download and upload documents and files in super quick time on the go with this device. Make your laptop mobile and superfast, by hooking it up to the EE network. You’ll stay compatible with 3G too and seamlessly switch to the optimal connection.
EE’s superfast fibre broadband service will launch at the same time to complement the company’s superfast 4G mobile service. It will be available to 11 million households and businesses by the end of the year reaching two thirds of UK households and  businesses by the end of 2014.

Service, everywhere

The new EE stores – formerly Orange and T-Mobile shops – will serve customers of all three brands, giving them access to  service and sales in twice as many locations as before.
More than 10,000 EE staff have been trained, and will offer specialist advice in store, on the phone and on-line. The company as trained its Customer Team staff to become experts in mobile operating systems, meaning its customers will get a specialist service, regardless of which device they use. It is the only operator to offer dedicated expertise based around device operating systems.

The EE network

With the Orange and T-Mobile networks now combined, from today customers will begin switching over to the new seamless EE network, the largest in the UK. By the end of the year, all 27 million customers will be using the EE network.
It means that Orange and T-Mobile customers can now get faster 3G service, with speeds of up to 21Mbps, and more coverage than ever before.
EE will also launch superfast 4G mobile and fixed-line fibre broadband services in the coming weeks. It will also offer standard broadband via ADSL in non-fibre areas.

Orange and T-Mobile customers

Orange and T-Mobile customers will continue to benefit from the best 3G and 2G mobile network.
It means that from today – and over the coming months – customers using Orange and T-Mobile will begin to see their phone signal indicator change to EE, whether they are on 3G or 2G, showing that they are on the UK’s biggest and best network. This is at no extra cost and there are no changes to their existing price plans.
Orange and T-Mobile plans will continue to be offered to new and existing customers, and Orange and T-Mobile customers will also be among the first to have the opportunity to access 4G through a move to the new EE customer brand.

• EE network switched on
• EE’s new customer brand to launch in the coming weeks with pioneering superfast 4G LTE mobile services and fibre broadband
• EE’s superfast 4G service to launch in 16 cities by Christmas, covering 20 million people – a third of the population. Nationwide 4G roll out to accelerate through 2013 with 98% of UK population covered in 2014
• EE’s superfast fibre broadband service to reach more than 11 million households and businesses by end of year
• Over 700 EE-branded stores to open – more than any other operator
• Orange and T-Mobile customers to benefit from the UK’s biggest and best mobile network, and more stores than ever before

EE Launch 4G signal and re brand of Orange and T-Mobile Stores on the 30th of October

Everything Everywhere gets 4G Network

 Everything Everywhere gets 4G

 

Telecoms regulator Ofcom has allowed Everything Everywhere, the company behind Orange and T-Mobile in the UK, to use its existing bandwidth to launch fourth-generation (4G) mobile services.

The move means 4G, which allows much faster downloads, could launch in the UK earlier than previously planned.

Ofcom said the move would deliver "significant benefits" to consumers that outweigh any competition concerns.

But Vodafone and O2 expressed surprise and disappointment at the decision.
Ofcom plans to auction 4G bandwidth to other providers next year.
Everything Everywhere will be allowed to offer 4G services from 11 September.
But, as the regulator pointed out, the timing will be a commercial decision for the company itself. The operator has been trialling 4G services at a number of local businesses in Cumbria in the north of England since the end of June.

Ofcom said delaying the mobile operator from launching 4G would be "to the detriment of consumers".
'Hugely disappointed' Everything Everywhere itself said the regulator's decision was "great news for the UK".

"4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK," the company said.

The firm's two main competitors in the UK mobile market were less than pleased with the ruling.
They claim that they are disadvantaged as only Everything's spectrum can be reconfigured to handle 4G, while they will have to wait to buy spectrum at an auction next year.

"We are hugely disappointed with today's announcement, which will mean the majority of customers will be excluded from the first wave of digital services," said a spokesperson for O2.

Vodafone was more forthright, saying it was "shocked" at Ofcom's decision.
"The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market," a company spokesperson said.

Analysts said the two companies were right to be concerned, with the examples of other countries suggesting those network providers that got a head start on their rivals were often able to build successful 4G networks.

"Everything now has a golden opportunity to establish an early lead in the UK's 4G market, but it will only be able to exploit this window if it is able to build a successful launch strategy," said Thomas Wehmeier at Informa Telecoms & Media.

He said much would now depend on the company's ability to persuade mobile phone manufacturers to build smartphones capable of working on its 4G network.

Everything Everywhere has also announced that it will sell some of its 4G spectrum to rival Three.
This was a condition of the European Commission allowing the 2010 merger of Orange and T-Mobile in the UK.

Three's chief executive Dave Dyson said this deal would "more than double the capacity available to customers".

As Everything is not obliged to make the spectrum available until September 2013, this deal will not give Three a head start in launching its own 4G services, however.

Ofcom has issued Everything Everywhere with licences to launch what are called Long-Term Evolution (LTE) services. This is one of a number of broadband technologies that allow the transfer of high-bandwidth data such as video streaming and mapping services.

Other mobile phone networks will be allowed to bid for 4G bandwidth early next year.
The auction will offer the equivalent of three-quarters of the mobile spectrum currently in use - some 80% more than released in the 3G auction which took place in 2000.
Ofcom wants to see at least four wholesalers of 4G mobile services, so that consumers will benefit from better services at lower prices.

The auction will sell chunks of radio spectrum to support 4G, which will allow users to download data such as music and videos at much faster speeds.

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Sainsbury Mobile Aim To Take Out Tesco Mobile in the NEW YEAR

  

Sainsbury’s in talks with Everything Everywhere to create network 

 

 

Sainsbury’s is doing a Tesco and launching its own mobile phone network – Everything Everywhere is said to be providing the infrastructure

Sainsbury’s is doing a Tesco and getting into the network business. The supermarket giant is said to be partnering with Everything Everywhere for its second attempt at cracking the mobile sector.
The news comes via Mobile Magazine, which reports that Sainsbury’s is close to a securing an MVNO deal with Everything Everywhere. Vodafone, according to the report, was also in contention but was forced to drop out due to its MVNO deal with Asda.

‘Sainsbury’s has been trying to get an MVNO off the ground for sometime and has now got the green light to go ahead.’

This isn’t the first time Sainsbury’s has ventured into the mobile phone market. Way back in 2000, Sainsbury’s launched a pre-pay network, which it ended up selling to O2.

But the market is a different place today than it was 10 years ago. Contract tariffs are a lot more common, as is smartphone usage. This means huge potential revenue streams for company’s that can afford to spread the costs and damages.

Sainsbury’s is one such company. It’s got well over 500 stores in the UK alone and millions of customers that it can tap into with deals, offers and price-plans. All in all, Sainsbury’s could definitely give Tesco a run for its money in the New Year, especially if it snags some decent handsets.