Sainsbury’s in talks with Everything Everywhere to create network
Sainsbury’s is doing a Tesco and launching its own mobile phone network – Everything Everywhere is said to be providing the infrastructure
Sainsbury’s is doing a Tesco and getting into the network business. The supermarket giant is said to be partnering with Everything Everywhere for its second attempt at cracking the mobile sector.
The news comes via Mobile Magazine, which reports that Sainsbury’s is close to a securing an MVNO deal with Everything Everywhere. Vodafone, according to the report, was also in contention but was forced to drop out due to its MVNO deal with Asda.
‘Sainsbury’s has been trying to get an MVNO off the ground for sometime and has now got the green light to go ahead.’
This isn’t the first time Sainsbury’s has ventured into the mobile phone market. Way back in 2000, Sainsbury’s launched a pre-pay network, which it ended up selling to O2.
But the market is a different place today than it was 10 years ago. Contract tariffs are a lot more common, as is smartphone usage. This means huge potential revenue streams for company’s that can afford to spread the costs and damages.
Sainsbury’s is one such company. It’s got well over 500 stores in the UK alone and millions of customers that it can tap into with deals, offers and price-plans. All in all, Sainsbury’s could definitely give Tesco a run for its money in the New Year, especially if it snags some decent handsets.
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